Interracial TV Commercials That Skew American Demographics
In viewing the long list of companies and products below, do you discern any common denominator?
ADT, Amazon, American Express, Armorall, AT&T, Axe Ice Chill, Behr Ultra, Cadillac, Calvin Klein, Capital One, Carolina Keno, Celebrity Cruises, Champion Windows, Chase, Cheerios, Choice Hotels, Cinemark, Clearblue, Coors Light, Corona Seltzer, Cricket, Dawn, DirecTV, Domino’s Pizza, Ecolab Science, Entresto, Entyvio, Expedia, Experian, Fidelity, Freshly.com GEICO, GlaxoSmithKline Trelegy, Glidden, Grammarly, Grand Wagoner, Hagerty, Home Depot, Honey Maid, Humira2, Hyundai, Ingressa, JP Morgan, Kay Jewelers, Keebler, Kohl’s, Liberty Mutual, LL Flooring, Macy’s, Marriott Bonvoy, McDonald’s, Michelob Golden Light, Miller Lite, Mountain Dew, NBA.com, and Nestle’s.
Also Nioxin, Nissan Versa, Notre Dame University, Old Navy, Otezla, Pepsi, Polident, Progressive Insurance, Royal Caribbean Cruise Lines, Samsung Galaxy 21, Serta Arctic, Smile Direct Club, Sonic, Spectrum Originals, Starbucks, State Farm, Subway, T-Mobile, Taco Bell, Tahoe South, Target, Terminex, TJ Maxx, Tide, Tommy John Underwear, TouchOfModern, Toyota, VacationsToGo, Vanda Pharmaceuticals, Visit Albuquerque, Vivint Smart Home Security, Walmart, Wayfare, WeBuyAnyCar, Wells Fargo, White Claw Hard Seltzer, Wimbledon, Vacasa, Volkswagon, Vroom.com, and Zeluja
Can’t guess? Every entity above features television commercials with a black male paired with a white female. Most couples appear to be married or part of a long-term relationship. In some cases, the pair appears to dating.
While the incidence of mixed race couples in society has been on the increase since the 1970s, since blacks represent less than 13% of the U.S. population and black men represent roughly 6% of the population, it is a statistical anomaly that so many TV commercials feature such a pairing, with white males out of the picture.
Armorall, Progressive Insurance, Sonic, T-Mobile, Taco Bell, and Toyota feature a variety of different TV commercials that pair a black man with a white woman and, in many cases, in a car with white children in the back seat. In one Nestle’s commercial, the white wife of a black husband aggressively tells us her first name.
Samsung, Budweiser, Trojans, Grey Goose Vodka, and PNC Bank depict a more casual relationship between the black man and the white woman. In other cases, only fleeting glimpse of such couples are offered, as with Google, JCPenney, Nissan, and Busch Garden commercials.
Unlike Anything You’ve Ever Seen
In an Amazon TV commercial, a black man is brushing his teeth as a white woman sticks her head out of the shower and says, “That’s a low price,” as two children, one black and one white, are all in the bathroom with them at the same time.
Aleve features a white woman with a black child on her shoulders. Zeluja shows a gleeful grandmother accompanied by her two mixed-race grandchildren on a boat around the lake. Eyemed features an early 30s white woman embracing apparent her mixed race son.
LL flooring features a couple laying on a hardwood floor. The white woman says, “I love you Steve” and then the black man says, “I love you Steve.” It turns out the flooring salesman is named Steve.
Anyone can be in love with anyone, and certainly, anyone can be in a relationship with anyone. What is unfolding in corporate and ‘progressive’ America that requires over-accenting of mixed-race couples? Note that Hispanics and Asians generally are not part of this phenomenon. While there are some white male and black female pairings, there is very little featuring white or black males with Hispanics and Asians.
Curiously, whenever a black man in a TV commercial is actually paired with a black woman, the black woman always has lighter skin. If a black man is featured with his apparent children, they always have much lighter skin, leading to the conclusion that the mother is white such as with Truist Bank and Blue Cross of North Carolina.
With T-Mobile, a white woman wearing a wedding ring is resting her head in the lap of a black man. I’ve been watching television for the past 60 years and have never seen such poses depicted in any TV commercial with a white husband and wife, or a black husband and wife. For some reason, however, today’s corporate entities feel compelled to show us a black husband and a white wife in scenarios unprecedented over the last several decades.
Abroad and in Print
Ethnic Europeans, who comprise more than 90% of the continent, are puzzled by what they see as an anti-white propaganda campaign conveyed through television commercials. The promotion of mixed-race relationships in particular with a white woman and a black man has become so commonplace that even the least observant among viewers have began to notice.
Magazine and website ads in the U.S. such as DiscoverTheForest.org, by the U.S. Forest Service, pairs a black man and a white woman holding hands as they strolled through a forest with two mixed-race children proceeding them. Fidelity Investments features a black man and a white woman leaning on a railing, staring at the horizon, in the planning for their retirement. Farmbox, BathFitter, and Jonathon Paul Fitovers follow the same pattern.
Since corporate advertising is specifically designed to bolster product and service awareness and, ultimately, revenue, do such companies believe that black/white pairings will help them with their sales? I’d be interested in seeing their data.
What is the end game behind interracial commercials? Are corporate board rooms flooded with wokesters who feel compelled or coerced to skew reality in this particular way?